Philosophy

Why You Need to Start With Words:

• Words are important.
• Words are the manifestation of ideas.
• Ideas come from the need to solve a problem.
• You need Words.
• You need Me.

Too often people want to jump right into defining technical solutions before thinking about what their goals are and how their audience determines their message.

Websites:

• Should be as simple as they can be while still being useful.
• Should be designed so that graphics and functionality serve the content rather than the other way around.
• Should be based on open-standards instead of proprietary technology as much as possible.
• Don’t need to look like print, video or any other media.
• Should not be expected to look “pixel perfect” on different browsers.

Should graphics and programming come first, or should content?

A: Content. Without good content, a website is just a collection of code that a machine can understand.

Why You Shouldn’t Start With Graphics:

• All the world loves a pretty face…
• But if you don’t have any thing relevant to say…
• Your audience is going to become bored…
• And go someplace else.